Lotus planned to launch 2 product lines of their house brand:
“Sliced Bread” and “Jasmine Rice”.
However, the big challenge for their house brand is brand image in terms of quality.
Consumers have high doubts about the product though in reality the house brand products Lotus
offer is of equal or better quality than the number one brand in the market.
IDEA :
Knowing that the main target of the products are women,
we leverage target common word choice in their daily life as product hashtags campaign.
“Lotus Confident With Our Unwavering Quality”
The word is “confidence” or Mun in Thai. Women usually use this term to describe someone who has full confidence of themselves.
We use this word to reinforce the quality of the products and encourage our target group to always have “confidence” in their product choices for all activities.
